Japan Airlines has initiated a unique venture into the world of non-fungible tokens (NFTs) in collaboration with marketing firm Hakuhodo.

This joint effort, named the "Kokyo NFT" project, aims to merge traditional Japanese experiences with modern digital assets, offering participants the chance to become part of a samurai family and live in a traditional mansion.

The project officially launched on February 5, and Japan Airlines plans to continue its partnership with Hakuhodo for further exploration of NFT potential.

The primary goal of the Kokyo NFT project is to tokenise local experiences and real-world assets, transforming them into valuable digital tokens to encourage tourists to immerse themselves in Japanese culture and adventures.

This innovative approach combines Japan's rich history with NFT technology to enhance and immortalise travel experiences in the digital age.