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    IOUpay (ASX:IOU) restarts BNPL, revised business strategy

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    IOUpay (ASX:IOU) has announced that it has restarted its Malaysian buy now, pay later (BNPL) service, myIOU, after a temporary pause last month.

    The latest features include updated credit limits, 2- and 3-month payment plans, and access to a list of the latest available merchants on the myIOU website.

    The changes reflect IOUpay's revised strategy to become a leading digital transaction processor in Southeast Asia by focusing on fintech, digital commerce software, and digital payments for enterprise clients.

    It also says in the future the company will act as an originator and servicer of loans and other financial products, allowing banks and other top tier merchants to service large customer communities. 

     

     

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