Less than a month after its launch, Iggy Azalea’s meme coin, MOTHER (CRYPTO:MOTHER), is expanding its utility beyond the crypto realm.

Azalea announced plans to relaunch a co-founded telecom company, enabling MOTHER and SOL (CRYPTO:SOL) holders to purchase phones and monthly cell plans.

Handled by Sphere Labs and Unreal Mobile, the initiative aims to offer users a selection of phones for purchase, signaling a move towards real-world use of meme coins.

Despite initial scepticism, MOTHER Token has surged in value, with recent gains attributed to its potential for real-world applications.