Hydration Pharmaceuticals (ASX:HPC) (Hydralyte North America) has reported record daily retail sales in excess of $C10,000 on Amazon Canada, marking a first for the company.

Sales via the platform for Q2 FY2023 total $C742,041, showing a 47% increase compared with the same period in the previous fiscal year and a 30% increase from the previous quarter.

Additionally, the company has seen a 25% reduction in Amazon Canada ad spend, keeping in line with its Q2 operating momentum.

The results were announced just after the launch of Hydralyte's co-branded product with brand ambassador and influencer Shay Mitchell.