San Francisco-based Halliday has launched its commerce automation network, supported by major investors including Andreessen Horowitz and Hashed.

The platform aims to streamline digital commerce across blockchain ecosystems, addressing user experience and technological integration challenges.

CEO Griffin Dunaif emphasised the network's goal to empower users to transact across multiple chains, promoting mainstream adoption of blockchain technology.

The network's Proof-of-Stake protocol automates tasks and provides a unified interface for managing digital assets.

Halliday's launch promises simplified processes for onboarding, purchasing NFTs, and financial transactions, attracting developers to its permissionless network.

Hashed co-founder Ryan Kim praised Halliday's potential to drive blockchain adoption in commerce applications.