The Fox Corporation has launched a blockchain platform, in collaboration with Polygon Labs, that allows firms to track the use and the veracity of their online content.

The platform, Verify, is the result of Fox working with Polygon's in-house technology team and allows users to ascertain whether content supposedly from a media publisher actually originated from that source.

Furthermore, Verify helps identify legitimate content origin and provides publishers with control over relationships with AI platforms that harvest the internet for media content.