New Foxtel owner DAZN is reportedly reviewing the future of Hubbl, the subscription broadcaster's set-top box system once touted as its flagship product.
Launched with fanfare in early 2023, Hubbl may now face reduced investment or potential closure less than two years after its debut.
The London-based global sports streaming company finalised its $3.4 billion acquisition of Foxtel from News Corp (ASX:NWS) and Telstra earlier this month, and sources familiar with the matter say a decision on Hubbl's fate is expected before year-end.
Hubbl, which cost an estimated $100 million to $200 million to develop and market, was designed to aggregate streaming platforms like Netflix and Disney+, while promoting Foxtel-owned services Binge and Kayo Sports.
Despite a high-profile launch featuring comedy duo Hamish Blake and Andy Lee, uptake has been limited.
Internally, some staff have dubbed the product "Rubbl" due to its underwhelming performance.
While DAZN is unlikely to shut Hubbl down completely, insiders indicate that support will be significantly scaled back.
News Corp filings show at least $98 million was spent on Hubbl over the past 18 months.
A Foxtel spokesperson said the company is "maintaining" the product as it matures within its portfolio.
Hubbl, available as a streaming puck and smart TV, is built on Comcast technology and mirrors the UK's Sky Stream.