American rapper Eminem has joined the ranks of celebrities endorsing cryptocurrency exchange Crypto.com, following in the footsteps of actor Matt Damon's previous endorsement.
Eminem's ad spot, featuring a boxing training montage interwoven with crypto terminology and the slogan "fortune favors the brave," marks his entry into the crypto promotion scene.
Despite uncertainties surrounding the terms of Eminem's partnership amid market fluctuations and regulatory scrutiny in the crypto space, his involvement highlights the increasing trend of celebrities endorsing digital assets.
While reactions on social media vary, with some users creating crypto-themed parodies of Eminem's lyrics and others questioning the outcome of his sponsorship compared to Damon's, the price of Crypto.com's native token, Cronos (CRO), remained relatively unaffected by the announcement.