Dada Nexus (NASDAQ:DADA), a prominent on-demand retail and delivery platform in China, announced its unaudited financial results for the first quarter ending March 31, 2024.

The company introduced a significant strategic shift with the enhancement of its retail service to JD NOW.

This transformation underscores Dada's commitment to fostering a sustainable ecosystem and further integrating with the JD.com network to prioritize customer needs.

During the quarter, Dada Nexus demonstrated strong performance in its core operations, successfully expanding its delivery and retail services.

Financially, the company reported a slight decrease in total net revenues to RMB 2,451.8 million, down from RMB 2,535.4 million the previous year.

This dip was attributed to changes in the business model of JD NOW and continued investments in enhancing user experiences.

Notably, the Dada Now segment, which focuses on intra-city deliveries, saw a revenue increase of 56.7%, driven by the growing demand for its delivery services.