Thesis acquires Lolli to expand Bitcoin rewards to 600,000 users

Bitcoin (CRYPTO:BTC) venture studio Thesis has acquired Lolli, a platform that allows users to earn Bitcoin through shopping and gaming.

The acquisition was announced on July 2, 2025, and aims to integrate Lolli into Thesis’s portfolio, which includes Fold, Mezo, and tBTC, to broaden consumer bitcoin applications.

Matt Luongo, Thesis co-founder and CEO, who also leads Fold, will oversee Lolli’s operations.

Luongo emphasised that Bitcoin adoption grows through everyday use rather than solely investment, positioning Lolli as a key entry point for new users.

Immediate plans for Lolli include enhancing its “Arcade” and “Daily Stack” features by adding more games and rewards.

The company also plans to expand internationally beyond the U.S. and collaborate with Fold to increase gift card earning opportunities.

Lolli will introduce instant reward payouts and additional redemption options later this year to address user feedback.

Thesis will migrate Lolli to a more robust technical infrastructure to support these upgrades.

Alex Adelman, Lolli’s founder and former CEO, said joining Thesis provides the infrastructure expertise needed to accelerate growth and expand global reach.

Since its 2018 launch, Lolli has rewarded over 600,000 users with more than $20 million in Bitcoin through shopping and gaming activities.

Founded in 2014, Thesis develops Bitcoin-focused products aimed at increasing Bitcoin use in daily life.

Lolli currently offers Bitcoin and cashback rewards at over 50,000 stores and 1,000 mobile games.

Thesis stated the acquisition is intended to streamline Bitcoin earning and spending within a unified ecosystem.

At the time of reporting, the Bitcoin (BTC) price was $108,638.