Crypto.com has announced a landmark partnership with UEFA, becoming the first and exclusive global cryptocurrency platform partner of the UEFA Champions League.
This multi-year agreement positions Crypto.com as an official global sponsor, integrating its brand with one of the most prestigious football competitions in the world.
The collaboration aims to enhance fan experiences by creating unique moments at matches, driving engagement between football enthusiasts and the cryptocurrency community.
As part of the partnership, Crypto.com will feature in-stadium activations, broadcast integrations, and innovative advertising campaigns throughout the UEFA Champions League.
Crypto.com’s branding will debut as an official global sponsor at the UEFA Super Cup on August 14, 2024.
Steven Kalifowitz, Chief Marketing Officer at Crypto.com, highlighted the significance of this partnership, noting that aligning with UEFA Champions League represents a crucial step in engaging consumers through iconic global sporting events.
Kalifowitz emphasised that Crypto.com has successfully built its brand by producing innovative and memorable moments, growing its user base to over 100 million worldwide.
UEFA’s marketing director, Guy-Laurent Epstein, expressed excitement about the partnership, viewing it as an opportunity to embrace innovative technologies to enhance the fan experience.
Epstein noted that the collaboration with Crypto.com marks an exciting new chapter for the UEFA Champions League, promising to explore new opportunities within the sport.
This partnership continues Crypto.com’s strategy of associating its brand with prominent sports and entertainment properties, solidifying its presence as a global leader in the cryptocurrency space.
Crypto.com has previously partnered with iconic events and venues, including the Crypto.com Arena in Los Angeles, Formula 1, UFC, and the FIFA World Cup Qatar 2022.
The integration with UEFA Champions League is expected to further expand Crypto.com’s reach, tapping into a passionate global audience and reinforcing its mission to bring cryptocurrency to every wallet.
By connecting with sports fans worldwide, Crypto.com continues to position itself as a household name in both the cryptocurrency industry and the global sports arena.
The partnership reflects Crypto.com's commitment to pushing the boundaries of how cryptocurrency can be integrated into everyday experiences, particularly in the world of sports.