Crypto.com, a centralised cryptocurrency exchange, is set to expand its reach in the South Korean market by launching a new cryptocurrency trading app aimed at retail investors on April 29.

This move comes amid increasing regulatory measures but follows years of growth in the South Korean region for the exchange.

The trading platform will provide South Korean users with access to a diverse portfolio of over 150 cryptocurrencies as well as non-fungible tokens (NFTs), signifying a significant push towards capturing a larger segment of the market in South Korea.

According to Eric Anziani, the president and CEO of Crypto.com, this expansion is pivotal for the company's growth.

This launch will also see the transition from the crypto exchange OK-BIT, which Crypto.com acquired in 2022, to the new Crypto.com app, with OK-BIT ceasing its services on the day of the launch.