Australian e-commerce company RooLife Group (ASX:RLG) has launched its RLG Marketplace store on TikTok in the United Kingdom.
The newly launched store, which features a range of consumer and health products sourced through the company's Chinese supply and distribution partners, has recorded an average of $1,500 in daily sales during its first two weeks of operation.
At the current rate, this equates to an annualised sales projection of approximately $550,000.
The company said the launch aligns with its strategy to grow its global sales network, particularly through platforms like TikTok that blend social engagement with e-commerce.
The company aims to tailor its offerings to local markets through data-driven insights, using search and sales analytics to identify and meet high-demand categories.
The RLG Marketplace complements the company's flagship VORA brand of food and health supplements, which is also slated for expanded international distribution.
The company is currently preparing additional online store rollouts, capitalising on TikTok’s 1.6 billion monthly active users and the high conversion rate on the UK platform, where 44% of users report making purchases directly through the app.
RooLife is also seeing increased trading activity driven by the recent US-China tariff developments.
The company reports rising demand from Chinese businesses seeking to sell into international markets and from Chinese consumers seeking foreign alternatives, including Australian-made products.