In a creative marketing move, Coinbase released a one-minute advertisement featuring an animated version of former U.S. President Abraham Lincoln.

The animation depicts Lincoln on a penny, making a compelling plea to be transformed into digital currency.

This innovative campaign aligns with the crypto exchange's push towards utilising blockchain technology to revitalise the seemingly outdated concept of pennies.

Specifically, Coinbase suggests that by transitioning the United States dollar onto a "well-designed blockchain," the billions of "clunky" pennies scattered across the country could regain their value and utility.

This narrative was cleverly tied to National Lost Penny Day, observed on February 12th, which is a day dedicated to celebrating the creation of the penny.