Coffeezilla criticizes Shiba Inu's rebranding efforts, highlighting the meme coin's attempt to adopt a more serious role within the crypto ecosystem.

He specifically lambasts a commercial that depicts Shiba Inu transitioning into a "whole society," and criticises the concept of a digital will via blockchain as vulnerable to scams.

Coffeezilla's warning emphasises the risks associated with investing in volatile assets like Shiba Inu, which seek legitimacy beyond their meme origins.