Cettire firmly denied allegations regarding the sale of non-genuine products on its platform.

The online luxury fashion retail platform stated that the claims are baseless and primarily sourced from a report commissioned by a short seller.

"The board is concerned that the claims in this article may further mislead and influence the market in a way that significantly and negatively impacts Cettire’s business and its shareholders," Cettire stated.

The company emphasised that it employs strict legal contracts to ensure product authenticity.

Cettire reassured stakeholders that its suppliers are not based in China, the Marshall Islands, Hong Kong, the Philippines, or Vietnam.