Brisbane-based Calmer Co. reported sales growth in April, driven by eCommerce and retail success, mainly through Coles Australia.

Daily eCommerce sales surpassed $11,000, while Coles scan sales reached $150,000 within the first eight weeks post-launch. By May 11th, weekly sales averaged over $30,000, with unit sales exceeding 4,600.

CEO Anthony Noble attributed the growth to strategic pillars, emphasising merit in eCommerce and profitable retail, with Shopify and Amazon contributing significantly.

aThe company aims to prioritise sustainable sales channels as it scales its presence online and in retail markets.