Binance Coin (CRYPTO:BNB) has experienced a significant surge, catapulting above $700 and reaching an all-time high.

This remarkable rally has propelled BNB's market capitalisation to over $100 billion, positioning it ahead of traditional financial giants like UBS, Dell, Starbucks, and others.

Despite facing regulatory hurdles and notable leadership changes, including the stepping down of founder Changpeng Zhao, BNB's recent performance underscores its resilience and enduring appeal within the crypto space.

This surge in BNB's value comes at a time when the cryptocurrency market is witnessing a shift in focus towards established tokens, diverging from the previous emphasis on meme coins and newer projects.

The ongoing bull run has also highlighted BNB's status as one of the top performers, demonstrating its ability to capture investor interest and maintain a strong market position amidst evolving market dynamics.

Additionally, BNB's market cap milestone signifies its growing influence and recognition within both the crypto industry and the broader financial landscape, further solidifying its position as a key player in the digital asset ecosystem.