BlueBet Holdings, a mobile-first online wagering provider, responded to recent media speculation by stating its engagement in ongoing discussions with third parties, including Betr, for strategic initiatives to maximise shareholder value.
The company emphasises that despite the discussions, there is no certainty that any transaction will materialise.
Local media reported that Australian bookmakers Michael Sullivan and Matthew Tripp are discussing a potential merger of their wagering brands, BetR and BlueBet, aiming to enhance scale amid anticipated regulatory challenges for online bookmakers.