Australia's leading crypto advocacy group, Blockchain Australia, has undergone a significant rebranding, renaming itself as the Digital Economy Council of Australia (DECA).
The move aims to broaden its appeal to a wider range of fintech firms and banks, reflecting the evolving landscape of the digital economy.
Alongside the rebrand, CEO Simon Callaghan has stepped down, with Amy-Rose Goodey taking over as managing director.
DECA plans to offer eight membership categories, including crypto and Web3, signaling a strategic shift to engage with payments and banking sectors amid a growing divide between banks and crypto firms.
Goodey emphasised the need for regulatory clarity to bridge the gap between banks and the crypto industry, highlighting the importance of building confidence and establishing a regulatory framework to foster market certainty.