Actor Jonathan Goldsmith, known for his role as 'The Most Interesting Man in the World' in Dos Equis beer commercials, is leveraging his popular persona to promote Bitcoin Exchange-Traded Funds (ETFs) for Bitwise Asset Management.
The ad comes as the U.S. Securities and Exchange Commission reviews several applications for spot crypto ETFs from different asset managers.
In the ad spot, Goldsmith reprises his role but shifts his well-known saying "Stay thirsty, my friends" to have a crypto-related focus.
Goldsmith's character, popular from 2006 to 2018, was known for its humorous 'facts' and quirks, a feature likely to be featured in the crypto ad.