A surge in client demand for cryptocurrencies, coupled with the belief that digital assets represent a new asset class, is garnering the interest of traditional financial institutions, as per Bittrue Chief Strategy Officer Robert Quartly-Janeiro.

The heightened interest may have been bolstered by the 2022 collapses of FTX and Terra Luna, which played a role in eliminating hurdles to the mainstream adoption of cryptocurrencies.

Quartly-Janeiro, who also has a background as a visiting fellow at The London School of Economics, explained that the negative events spanning from 2021 to 2023 removed certain cost-related barriers.

Additionally, the potential emergence of a bearish market stemming from the aforementioned collapses could further contribute to the trend.

As a result, user-centric models aimed at enhancing transaction reliability and efficiency are expected to facilitate greater integration of cryptocurrencies into traditional financial operations.