Bitget, one of the leading top 15 cryptocurrency exchanges globally, has set its sights on the burgeoning Latin American market, aiming to carve out a significant presence amidst competition from established players such as Binance and Bitso.

The exchange's growth director for the region, Maximiliano Hinz, highlights their strategy to stand out by appealing specifically to novice investors.

One of the key tools Bitget is banking on to attract this demography is its copy-trading feature, which simplifies trading for beginners by allowing them to replicate the moves of experienced traders.

With this targeted approach, Bitget is looking to establish a strong foothold and drive its expansion in the Latin American cryptocurrency market.