Binance, the leading crypto exchange in terms of market share, is aiming to capitalise on the current meme coin craze.

It has introduced a promotion on its platform that includes popular tokens such as Shiba Inu (CRYPTO:SHIB), Dogecoin (CRYPTO:DOGE), and Dogwifhat (CRYPTO:WIF).

This move is reminiscent of how traditional financial institutions have historically courted new customers with special offers, albeit in the high-stakes, rapidly evolving world of cryptocurrency.

In a significant announcement, Binance has revealed an interest fee waiver for meme coins, demonstrating its commitment to encouraging trading and investment in these viral digital currencies.