At its annual Worldwide Developers Conference (WWDC) in Cupertino, California, Apple (NASDAQ:AAPL) unveiled its highly anticipated generative AI initiative, Apple Intelligence.

This marks Apple's first foray into generative AI, promising deep integration across its suite of hardware and software products, including the iPhone, Mac, Mail, Messages, and Photos.

Apple Intelligence is designed to offer a personalized AI experience, focusing on understanding the user and their data, distinguishing itself from broad-based AI systems like ChatGPT or Google's AI Overview.

This innovative technology will be available later this fall for the iPhone 15 Pro, iPads, and Macs equipped with Apple's M1 series chips and newer.

A significant highlight of the announcement is the transformation of Siri, Apple's pioneering voice assistant.

Siri will receive a major overhaul, featuring a new interface, more natural interactions, and enhanced responsiveness.

Users can now engage with Siri through follow-up questions, interrupt requests, or even via typed text for a more discreet interaction.

Additionally, Siri will have the capability to utilize ChatGPT for requests, providing a versatile AI experience.

Apple also announced that Siri will become more contextually aware of Apple products, delivering accurate responses about various features and settings.

The enhanced on-screen awareness will enable Siri to recognize and act on information displayed on the screen.

For instance, if a friend shares an address in Messages, users can simply instruct Siri to save the address, and it will be done seamlessly.

Apple's latest initiative underscores its commitment to advancing AI technology and delivering a more intuitive, personalized user experience across its ecosystem.