Addressable, a Web3 advertising platform, partners with AppsFlyer to enhance marketing strategies for mobile applications.

The collaboration aims to tackle user acquisition challenges in the cryptocurrency ecosystem by utilising on-chain wallet data.

Addressable's Chief Technology Officer, Asaf Naddler, discussed the partnership during Paris Blockchain Week, highlighting its focus on improving marketing campaigns for Web3 applications.

By leveraging on-chain activity data, the collaboration aims to target users more effectively and efficiently in the Web3 space.

Addressable's partnership with AppsFlyer seeks to set a new standard for marketing in the Web3 ecosystem by utilising on-chain data for user acquisition.