Digital assets such as Bitcoin and Ethereum have made appearances in pop culture, despite fluctuations in the crypto market.

These appearances have occurred in different forms: through streaming series, comedy shows, and viral sensations.

In 2023, for the first time in Macy’s 99-year Thanksgiving Day Parade’s history, a design influenced by the crypto and blockchain space was featured.

The balloon designed was of a blue cat and milk carton - characters from Cool Cats Group's nonfungible token (NFT) collection.

In another instance, the 2023 reboot of the animated series Futurama included an episode revolving around a future where Bitcoin mining becomes popular following the cryptocurrency's price rebound.