Marketing Strategy

A marketing strategy is a plan of action that businesses use to identify and target potential customers, and to promote their products and services in order to generate sales.

For example, a company may decide to focus on selling their products online in order to reach a larger audience. They may also create special offers and discounts to entice customers to purchase. In addition, they may use social media and other forms of digital marketing to spread the word about their products. 

Some of the types of marketing strategies include: Digital Marketing, Content Marketing, Product Marketing, Branding and Guerrilla Marketing.