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    Netflix shares soar as streaming service captures 3% of world?s population

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    Highlights
    • More than 200 million subscribers globally.
    • Now generating free cash, considering buybacks.
    • Streaming giant has a market cap of US$250BN.

    When Netflix released its latest quarterly earnings this week, the share price pop was considerable with the world?s largest streaming service gaining 17% at Tuesday close to finish at $US584.

    Subscriber numbers exceed 200 million globally (3% of the world?s population has Netflix) and cap a stellar run for the group that first exceeded 100 million subscribers in 2017.

    The doubling of users has taken place over three years, where arriving at 100 million took seven years.

    Netflix, despite intense competition from the likes of Amazon, Apple and Disney, maintains a dominant position within its industry vertical and is now a major production house.

    Titles such as ?The Queen?s Gambit? and ?The Crown?, which have garnered 62 million and 29 million views, respectively, have provided a near-term tailwind for the group as it seeks to capitalise on the release of ?Bridgerton? and George Clooney?s ?The Midnight Sky?.

    Content is clearly a mainstay for streaming services such as Netflix and its upcoming rival, Disney+, whose Star Wars live action TV series ?The Mandalorian? has help add 87 million subscribers to its platform.

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    Grafa