YETI raises outlook as wholesale rebound offsets tariff headwinds

YETI Holdings (NYSE:YETI) reported first-quarter results that demonstrated resilient consumer demand and a powerful resurgence in its wholesale channel.

Despite a dip in earnings due to increased trade costs, the Austin-based outdoor brand raised its full-year sales and profit guidance, signaling confidence in its ability to navigate a shifting macroeconomic environment.

YETI reported that sales for the quarter ended April 4, 2026, rose 8% to $368.5 million.

The growth was spearheaded by a 19% surge in wholesale sales—the segment’s strongest quarterly performance in more than three years—as retail partners restocked inventory following a period of cautious ordering.

Direct-to-consumer (DTC) sales remained steady, while international expansion continued with a 9% uptick in non-U.S. revenue.

Product performance was led by the Coolers & Equipment category, which grew 11% behind strong demand for the Roadie wheeled cooler line and new cargo accessories.

The Drinkware segment, a consistent volume driver for the brand, saw a 5% increase in sales.

Profitability for the quarter was weighed down by geopolitical factors.

Earnings per share (EPS) fell 35% to $0.13, while adjusted EPS dropped 16% to $0.26.

The company noted that a $0.09 per share unfavorable impact was directly tied to incremental tariffs on goods imported from China.

To mitigate these pressures, YETI has been aggressively diversifying its supply chain toward Southeast Asia.

Reflecting this optimism, YETI increased its 2026 share repurchase authorization to $500 million.

The company also tightened its full-year sales growth outlook to a range of 7% to 8% and raised its adjusted EPS guidance to $2.83 to $2.89, representing double-digit growth over the prior year.