Winmark reports Q1 2026 results, announces strategic franchise enhancements

Winmark (NASDAQ:WINA), known as "the Resale Company®," announced its financial results for the first quarter ended March 28, 2026.

The company reported a net income of $9,254,700, or $2.50 per diluted share.

This compares to a net income of $9,956,400, or $2.71 per diluted share, in the first quarter of 2025.

The slight year-over-year decline is primarily attributed to a one-time boost in the 2025 period, which included $2.2 million in leasing income resulting from a customer litigation settlement.

Adjusting for that non-recurring event, the company continues to show stability in its core franchising operations as the resale market maintains its relevance among budget-conscious and eco-minded consumers.

Beyond the financials, CEO Brett D. Heffes highlighted two major strategic shifts aimed at long-term competitiveness.

The company is launching a North American Ad Fund specifically for its Plato’s Closet® brand, its largest franchise concept.

Additionally, Winmark is rolling out a modernized point-of-sale (POS) system across its network.

These upgrades are designed to provide a sustainable funding mechanism for ongoing technology, innovation, and national marketing efforts, ensuring that its 1,383 operating franchises remain at the forefront of the resale industry.

As of late March 2026, Winmark's portfolio—which includes Once Upon A Child®, Play It Again Sports®, Style Encore®, and Music Go Round®—continues to expand.

In addition to its active locations, the company has 79 awarded franchises currently in development and more than 2,800 territories available for future growth.