Victoria’s Secret stock soars 50% on earnings and ‘sexy’ reboot

Victoria’s Secret shares jumped about 50% in a single session - the best day in the company’s history - after earnings showed sales up 15%, profit nearly quadrupled and earnings per share roughly double Wall Street expectations.

New CEO Hillary Super has cut back on constant discounting and pivoted back toward the brand’s traditional “sexy” positioning, including reviving the runway show after a six‑year hiatus, a strategy that has reignited debate about body image and realism.

With growth coming from shoppers earning under US$50,000 and over US$200,000, and almost 19% of the float sold short before results, a ferocious short squeeze torched bearish bets and underlined management’s belief that catering to customers’ desire to “look and feel beautiful” still drives the bottom line.