Why is Tripadvisor (NASDAQ:TRIP) selling its restaurant platform, TheFork?

Tripadvisor (NASDAQ:TRIP) is selling TheFork to sharpen its strategic focus on its "Experiences" category, where it aims to drive growth through its Viator brand.

What is the financial value of the deal between Tripadvisor (NASDAQ:TRIP) and American Express (NYSE:AXP)?

American Express (NYSE:AXP) has agreed to acquire TheFork in an all-cash transaction valued at $700 million.

How does this acquisition fit into the broader American Express (NYSE:AXP) strategy?

American Express (NYSE:AXP) is using the acquisition to grow its dining offerings in Europe and deepen its "Membership Model" by providing cardholders with access to a broader network of bookable venues.

When is the transaction between Tripadvisor (NASDAQ:TRIP) and American Express (NYSE:AXP) expected to close?

The companies expect the transaction to close before the end of calendar year 2026, pending the completion of labor consultations and receipt of necessary regulatory approvals.

What will happen to TheFork's operations after the acquisition by American Express (NYSE:AXP)?

American Express (NYSE:AXP) stated that TheFork will continue to operate under its existing leadership team following the completion of the acquisition.

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Tripadvisor sells TheFork platform to American Express for $700M

Written by Isaac FrancisPublished Jun 15, 2026, 11:50 AM

Tripadvisor executed a put option agreement to divest its European online restaurant reservation platform to American Express.
The total all-cash transaction value is set at $700 million with minimal expected tax costs.
The platform divestment is driven by a corporate strategy to focus heavily on experiences and capital returns.

Tripadvisor (NASDAQ:TRIP) executed a put option agreement to sell its European online restaurant reservation and management platform, TheFork, to American Express (NYSE:AXP) for $700 million in cash.

The divestment follows an announcement from the travel platform operator in February 2026 stating that the business would explore strategic alternatives for the segment.

The transaction is expected to close before the end of 2026, and the company expects net proceeds to be close to gross proceeds.

The divested asset generated $232 million in revenue and $28 million in segment adjusted EBITDA for the twelve months ended March 31, 2026.

Tripadvisor stated that the transaction is expected to provide greater financial flexibility for future capital returns, debt reduction, and potential inorganic investments.

Tripadvisor sells TheFork platform to American Express for $700M

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