Weibo (NASDAQ:WB) announced its unaudited financial results for the fourth quarter and fiscal year ended December 31, 2025, demonstrating the platform's enduring position as China’s leading social media hub for real-time content.
The company generated total net revenues of $1.76 billion for the full year, a performance supported by a stable advertising environment and the continued diversification of its value-added services.
While the fourth quarter saw a slight net loss of $4.7 million—largely attributed to one-time investment write-downs and increased marketing expenses—the full-year net income remained robust at $449 million, representing a diluted earnings per share (EPS) of $1.70.
The platform’s massive scale remains its primary competitive advantage.
As of December 31, 2025, Weibo’s monthly active users (MAUs) reached 567 million, with average daily active users (DAUs) sitting at 252 million.
These metrics indicate high user stickiness and engagement, particularly in the news, entertainment, and gaming verticals.
Meanwhile, profitability margins remained healthy throughout the year, reflecting disciplined cost management.
Weibo reported a non-GAAP operating margin of 30% for the full year 2025, though this tightened to 21% in the fourth quarter.