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Target sales accelerate to $25.4B as digital strategy drives growth
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Target sales accelerate to $25.4B as digital strategy drives growth

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Target (NYSE:TGT) reported its financial results for the first quarter of 2026, delivering an uptick in both consumer traffic and digital transaction volumes that allowed the retailer to elevate its full-year commercial projections.

Total net sales for the quarter reached $25.4 billion, representing a 6.7% increase compared to the same period in 2025.

The growth was supported by broad-based consumer demand, with overall comparable sales advancing 5.6% year-over-year.

Target’s e-commerce channels served as a primary growth vector, as digital comparable sales expanded by 8.9% for the three-month period.

The Minneapolis-based retailer posted first-quarter operating income of $1.1 billion, yielding an operating margin of 4.5%.

Gross profit margin for the period stood at 29%, reflecting stable inventory levels and effective cost management amidst shifting consumer product preferences.

Net earnings per share settled at $1.71 on both a GAAP and adjusted basis.

On the strength of the first-quarter performance, Target revised upward its full-year financial outlook for the remainder of 2026.

The company now expects full-year net sales growth to land around 4%, improving upon its previous baselines.

Furthermore, management indicated that full-year adjusted earnings per share are tracking toward the upper boundary of its previously established guidance range of $7.50 to $8.50.

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