Signet Jewelers (NYSE:SIG) reported preliminary full-year 2026 results on Monday, revealing that a shift toward higher-end merchandise successfully bolstered annual growth despite a slight cooling in fourth-quarter store traffic.
The world’s largest retailer of diamond jewelry announced that preliminary total sales for the fiscal year ended Jan. 31, 2026, reached approximately $6.8 billion.
While same-store sales for the critical holiday-heavy fourth quarter slipped between 0.7% and 0.9%, the company’s full-year performance remained positive, with annual same-store sales climbing 1.2% to 1.3% compared to fiscal 2025.
A key driver for the year was a significant increase in Merchandise Average Unit Retail (AUR), which rose between 6% and 7% for the full year.
This upward trend suggests that Signet’s strategic focus on "big day" bridal events and high-margin fashion jewelry—under brands like Kay Jewelers, Zales, and Jared—is successfully capturing consumer spend even as unit volumes faced fourth-quarter headwinds.
Preliminary operating income for the fourth quarter is expected to fall between $313 million and $318 million.
On an adjusted basis, fourth-quarter operating income is projected at $322 million to $327 million.