REA Group (ASX:REA) has delivered a robust financial performance for the first half of the 2026 fiscal year, characterised by significant yield growth and record-breaking audience engagement.
Despite a 6% decline in national "Buy" listings due to a complex, two-speed market, the property giant saw its core revenue climb 5% to $916 million.
The growth was primarily fueled by a 14% rise in "Buy" yields and double-digit revenue gains across its commercial, new homes, and financial services sectors.
The company's profitability remains sharp, with EBITDA rising 6% to $569 million and net profit from core operations increasing 9% to $341 million.
Shareholders are set to benefit from a fully franked interim dividend of $1.24 per share, a 13% year-on-year increase.
REA also signaled strong capital confidence by announcing an on-market share buy-back of up to $200 million.
CEO Cameron McIntyre highlighted the company’s digital dominance, noting that https://www.google.com/search?q=realestate.com.au reached a record average of 12.7 million monthly visitors.
The momentum is being bolstered by an accelerated AI rollout, including a partnership with OpenAI to integrate natural language search and conversational AI tools.
While reported net profit fell 24%—a result of the prior year's one-off gain from the PropertyGuru sale—the underlying fundamentals suggest a healthy trajectory.