Pernod, Brown-Forman in Merger Talks

Bloomberg
Loading video player...
Pernod, Brown-Forman in Merger Talks
Bloomberg
Written by Bloomberg
Share

Pernod Ricard and Brown-Forman are discussing a merger to consolidate amid an industry downturn. A combination would bring together Pernod's brands like Martell Cognac and Absolut Vodka with Brown-Forman's whiskeys such as Jack Daniel's and other brands including Fords Gin and Herradura tequila. Bloomberg's Manuel Baigorri reports.

Connect with us

Grafa is not a financial advisor. You should seek independent, legal, financial, taxation or other advice that relate to your unique circumstances.

Grafa is not liable for any loss caused, whether due to negligence or otherwise arising from the use of or reliance on the information provided directly or indirectly, by use of this platform.