Lamar Advertising Company (NASDAQ:LAMR), the Baton Rouge-based leader in outdoor signage, reported fourth-quarter results on Friday that showcased a massive swing in profitability and robust free cash flow.
Despite facing a "tough political comparison" from the previous year, the company leveraged its expanding digital network and strategic acquisitions to deliver a record-breaking 2025.
Lamar posted fourth-quarter net income of $154.7 million, a dramatic recovery from a net loss in the same period of 2024 (which was impacted by one-time asset retirement revisions).
Quarterly revenue rose 2.8% to $595.9 million, slightly exceeding the $591.9 million consensus estimate as both local and national sales momentum accelerated.
For the full year, Lamar generated $2.27 billion in revenue and broke the $1 billion mark in adjusted EBITDA for the first time in its history.
The company’s shift toward high-yield digital billboards continues to be its primary growth engine.
Digital revenue now accounts for over 31% of total billboard billings, with the company operating more than 5,400 digital faces.
This digital infrastructure, combined with roughly $300 million in acquisitions made during 2025—including the major Verde Outdoor and Cleveland portfolios—has positioned the REIT for what CEO Sean Reilly describes as "promising" pacings for the remainder of 2026.