GoPro announces major restructuring plan including 23% global workforce reduction

GoPro (NASDAQ:GPRO) announced on April 7, 2026, that its Board of Directors has approved a comprehensive restructuring plan designed to significantly reduce operating costs and accelerate the company’s push toward stronger operating leverage.

The centerpiece of the initiative is a global reduction in force involving approximately 145 employees.

This figure represents roughly 23% of the company’s total headcount of 631 employees as of the end of the first quarter of 2026.

The layoffs are being implemented immediately in the second quarter and are expected to be substantially completed by the end of the fiscal year.

GoPro estimates that the restructuring will result in an aggregate pre-tax charge ranging from $11.5 million to $15 million.

These costs primarily consist of one-time termination benefits, including severance payments and extended healthcare coverage for affected staff.

The company provided a detailed timeline for the associated cash expenditures, projecting approximately $1.5 million in the second quarter, followed by a peak of $5.5 million to $8 million in the third quarter, and a final $4.5 million to $5.5 million in the fourth quarter of 2026.

Management noted that these estimates remain subject to local labor laws across various international jurisdictions and that actual costs could vary.

The move comes as the action-camera pioneer faces intensifying competition from smartphone manufacturers and specialized drone companies, as well as a broader cooling in discretionary consumer electronics spending.

Over the past 18 months, GoPro has pivoted its strategy toward a high-margin subscription model and cloud-based editing tools, but the high fixed costs of its traditional hardware business have continued to weigh on profitability.