Public interest in cryptocurrency declined sharply towards the end of 2025, with Google search data pointing to a broad pullback in retail attention.
Google Trends shows searches for the term “crypto” falling to a score of 26 by mid-December on a 0–100 scale.
This level marks a 12-month low in the United States and reflects weakening engagement from retail investors.
The downturn followed a brief spike in August, when Ethereum, Solana and Chainlink briefly regained online visibility.
Analysts said that burst of interest faded quickly as renewed volatility unsettled markets.
Crypto-related searches had already dropped earlier in April following market disruption tied to Donald Trump’s pricing decisions.
Those events triggered instability across risk assets and undermined broader investor confidence.
Sentiment deteriorated further in October after a sharp sell-off across altcoins.
During that period, some smaller tokens reportedly lost as much as 99% of their value in a single day.
The collapse erased billions in market capitalisation and discouraged new market participation.
Bitcoin has remained relatively stable between $80,000 and $90,000, but has failed to reignite public enthusiasm.
Commentators note that price stability alone has not translated into renewed retail excitement.
After the fiasco of the Trump and Melania memecoins, it seems retail investors have lost trust in the sector.
Mario Nawfal said.
Tokens linked to Trump and Melania reportedly fell more than 90% in value within weeks, damaging confidence.
Analysts say crypto markets are increasingly dominated by experienced participants rather than newcomers.
Despite waning interest, some long-term advocates continue to forecast another major bull cycle in the years ahead.
At the time of reporting, Ethereum price was $2,956.40.