FitLife Brands (NASDAQ:FTLF) announced its financial results for the fourth quarter and full year ended December 31, 2025, on Wednesday, April 1, 2026. The results highlight a transformative period for the Omaha-based company, largely defined by the successful integration and rapid scaling of the Irwin acquisition.
Total revenue for the fourth quarter reached $25.9 million, representing a 73% increase compared to the same period in 2024.
This growth was spearheaded by a dominant performance in the wholesale sector, where revenue soared 213% to $15.5 million, now accounting for 60% of the company's total top line.
Online revenue remained steady at $10.5 million, a 4% increase over the prior year.
The acquisition of Irwin significantly influenced the company's margin profile and bottom line during the transition.
Excluding the amortization of the inventory step-up related to the deal, gross margin was 37%, compared to 41.4% in Q4 2024.
Management attributed this decline to Irwin’s historically lower-margin profile compared to "Legacy FitLife" products.
Net income for the quarter was $1.6 million, or $0.16 per diluted share, down from $2.1 million in the prior year due to transaction-related expenses and inventory adjustments.
Despite the impact on net income, operational profitability remained strong.
Adjusted EBITDA rose 14% to $3.5 million for the quarter.
A key highlight was the successful launch of Irwin products on Amazon; sales scaled from zero at the start of the quarter to approximately $0.5 million in December alone.
Since the quarter's end, this momentum has accelerated, with Irwin’s monthly Amazon revenue now reaching approximately $0.8 million.