Crypto-related YouTube viewership has dropped to its lowest level since January 2021 after a sharp decline over the past three months.
ITC Crypto founder Benjamin Cowen shared data showing a collapse in average views across major crypto channels.
So it’s not just X and an algorithm change.
Benjamin Cowen said.
Analysts said the decline reflects weakening retail participation rather than platform-specific issues.
This is literally bear market levels of social interest.
Bitcoin investor Polaris XBT said.
Commentators said institutional investors are now driving market activity while retail traders step back.
Creators blamed fatigue from scams and pump-and-dump schemes for driving audiences away from crypto content.
Retail is tired of getting rekt.
Cloud9 Markets said.
Some analysts said retail investors have shifted focus towards macro assets and precious metals.
Despite falling engagement, on-chain analysts said sentiment around bitcoin is beginning to stabilise.
Santiment said the $90,000 price level remains critical for maintaining positive retail sentiment.
Ethereum sentiment was described as mixed, with no clear trend emerging.
At the time of reporting, Bitcoin price was $92,035.04.