Kris Marszalek unveiled a new AI platform, ai.com, during a Super Bowl broadcast seen by more than 100 million viewers, marking one of the largest public launches of consumer AI agents to date.
The commercial aired during Super Bowl 60 and promoted the beta release of ai.com, which allows users to register usernames and queue for personalised AI agents designed to handle everyday digital tasks.
“My goal is to build a decentralised network of autonomous, self-improving AI agents that perform real-world tasks for the good of humanity,”
Marszalek said.
Marszalek said the agents are intended to manage emails, schedule meetings, cancel subscriptions, shop online and plan travel, positioning the platform as a consumer-facing AI productivity layer.
The launch follows Marszalek’s acquisition of the ai.com domain in April, described as the largest publicly disclosed domain sale in history, and mirrors his earlier strategy of scaling Crypto.com through brand-heavy marketing.
The debut comes amid growing competition in AI agents, with OpenAI, Anthropic, Google and Amazon all running Super Bowl advertisements highlighting their own AI products.
Marszalek said ai.com experienced “insane traffic” within hours of launch, briefly crashing the site before it was restored, underscoring strong early demand.