The concept of creator capital markets emerged in 2025 as Pump.fun intensified investment in its livestreaming ecosystem.
Pump.fun revived livestreaming after shutting it down in 2024 due to a surge in dangerous on-platform stunts.
The Solana-based meme coin launchpad began funding streamer kits, professional clippers, and dedicated recruiter teams.
These investments gave the platform a more structured and professional production environment for creators.
Some content creators expressed concern about reliance on sensational behaviour to inflate token activity.
Pump.fun repositioned livestreamers as the long-term foundation of its growth strategy.
Our plan is to kill Facebook, TikTok, and Twitch. On Solana.
The company posted on X said.
The platform framed its approach as creator capital markets, blending audience funding with tokenised ownership.
This model contrasts with traditional livestreaming, where donations rarely provide lasting value to viewers.
In September, Pump.fun revised its fee structure to direct more trading revenue to creators.
Viral streams briefly generated tens of thousands of dollars for some creators within days.