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Bloomberg's Randall Williams looks at how ticket prices keep many fans out of the World Cup, but they're still spending millions of dollars on the tournament.

Kevin Mayer, former Walt Disney Direct-to-Consumer & International Chair, discusses Fox's recent $22 billion acquisition of Roku, highlighting a significant strategic move from traditional media towards streaming. Fox, which previously lacked a major streaming platform, aims to strengthen its position by integrating Roku's streaming service alongside its existing ad-supported streamer, Tubi. He speaks with Romaine Bostick & Katie Greifeld on "The Close."

Liftoff Mobile CEO Jeremy Bondy discusses the company's IPO and strategy on "Bloomberg Open Interest." Shares in Liftoff, a Blackstone-backed company, climbed 21% in their debut after raising $437 million in the company's second attempt at going public this year.

MNTN CEO Mark Douglas discusses Netflix advertising revenue remaining on track despite after-market earnings report revealing profit outlook missed estimates. He talks with Katie Greifeld and Romaine Bostick on "The Close."

EDO President & CEO Kevin Krim discusses Netflix's big push into broadcasting live events, especially live sports, referring to them as 'the engine that powers the whole ecosystem.' He talks with Romaine Bostick and Katie Greifeld on "The Close."

Phoenix New Media (NYSE:FENG), a digital media company in China, reported a net income of $6.5 million for the fourth quarter of 2025 on Wednesday.

Let's talk about all the brands you saw during Super Bowl and why these companies are so ready and willing to drop enormous sums of money to run a commercial during the biggest sporting event of the year. Randall Williams explains on this episode of Sports City