Bybit marked International Women’s Day with a livestream discussion featuring senior executives who outlined the company’s shift from a cryptocurrency exchange toward a broader digital financial platform.
The March 8 session included Bybit co-chief executive Helen Liu, Bybit EU co-chief executive Mazurka Zeng and B2B executive Yoyee Wang, who discussed the firm’s strategy to connect digital assets, payments and tokenized investment opportunities.
“Because the industry is still emerging, it doesn’t carry the same legacy structures as traditional finance,”
Said Mazurka Zeng, co-chief executive of Bybit EU.
Zeng said the relatively young crypto industry allows individuals to contribute ideas and influence how digital finance evolves while also creating opportunities for women to take on leadership roles.
“Crypto is a transparent and fast-growing sector that offers strong opportunities for women to lead and innovate,”
Zeng said.
The panel also explored how blockchain infrastructure could address inefficiencies in traditional financial systems, particularly in areas such as settlement speed and cross-border payments.
“When I worked in traditional banking, we often faced frustrating bottlenecks and inefficiencies in settlement,”
Said Bybit B2B executive, Yoyee Wang, noting blockchain systems may enable faster and more efficient capital movement for businesses and institutional clients.