Bitmine Immersion Technologies announced a $200 million equity investment in Beast Industries, signalling deeper ties between crypto firms and creator businesses.
The deal positions Bitmine as a major financial backer of Beast Industries, the media company founded by YouTube star MrBeast.
Beast Industries has grown into a global entertainment group spanning viral content, consumer products, and digital-first media ventures.
Bitmine is widely known as an Ethereum (CRYPTO:ETH)-focused treasury and digital asset strategy firm operating in public markets.
The investment reflects a strategic expansion beyond Bitmine’s traditional crypto-native activities into mainstream consumer platforms.
Beast Industries commands one of the largest creator-led audiences in the world, cutting across age groups and regions.
The partnership highlights increasing crossover between Web3 companies and large-scale digital entertainment brands.
Tom Lee, chairman of Bitmine, framed the investment as a values-driven alignment between the two organisations.
Beast Industries is the largest and most innovative creator-based platform in the world and our corporate and personal values are strongly aligned.
Tom Lee said.
The transaction strengthens Bitmine’s visibility outside the crypto sector while retaining its Ethereum-focused treasury strategy.
Beast Industries chief executive Jeff Housenbold confirmed Bitmine will join an existing group of venture-backed investors.
Housenbold said the relationship extends beyond capital and could influence future product development.
We are exploring ways to integrate decentralised finance into an upcoming financial services platform.
Jeff Housenbold said.
The comments point to potential experimentation with blockchain-based tools within a mainstream creator ecosystem.
Bitmine’s move reflects a broader trend of crypto firms seeking exposure to consumer-facing brands with massive reach.
Analysts view the investment as a test case for blending Web3 concepts with established digital entertainment models.
Beast Industries has previously expanded from online content into food brands, merchandise, and global marketing campaigns.
The agreement underscores how creator-led companies are attracting interest from non-traditional financial players.
Both companies said the transaction remains subject to customary closing conditions.
The deal is expected to close on 19 January 2026, according to a joint statement.
At the time of reporting, Ethereum price was $3,301.44.