
Braves baseball revenue climbs 60%, mixed-use income hits $26M
Atlanta Braves Holdings (NASDAQ:BATRA) posted total revenue of $72 million for the first quarter ended March 31, 2026, a 53% increase compared to the same period last year.
The results reflect the increasing diversification of the company’s business model, which pairs one of Major League Baseball’s most successful franchises with the year-round commercial engine of The Battery Atlanta.
Baseball-specific revenue rose 60% to $46 million.
This increase was primarily attributed to the timing of home games and increased spring training attendance, alongside higher local media rights payments.
Although the segment reported an adjusted OIBDA loss of $32 million—consistent with the off-season and early-season ramp-up period—the loss narrowed by 18% year-over-year as higher ticket demand and premium seating sales offset rising player payroll costs.
The company’s Mixed-Use Development segment, which encompasses the retail, office, and entertainment district surrounding Truist Park, continued its upward trajectory.
Revenue for the segment increased 41% to $26 million, while adjusted OIBDA rose 37% to $18 million.
Management cited nearly 100% occupancy across its retail and office space and increased foot traffic during non-game days as the primary catalysts for the growth.
On a consolidated basis, total adjusted OIBDA improved to a loss of $18 million, up 39% from the $30 million loss recorded in the first quarter of 2025.
The company’s total operating loss also narrowed to $41 million from $44 million.