21Shares has launched the Strategy Yield ETP on Euronext Amsterdam, offering European investors regulated exposure to a preferred stock issued by Michael Saylor’s Strategy, the world’s largest public holder of Bitcoin.
The product, trading under ticker STRC NA, provides access to Strategy’s Variable Rate Series A Perpetual “Stretch” Preferred Stock, with dividends set at a variable 11.25% annualised rate backed by a treasury of 717,722 BTC valued at about $47 billion.
“By combining high income potential with a familiar exchange traded structure, STRC offers both institutional and retail investors an efficient and accessible way to add yield to their portfolios,”
Said 21Shares president, Duncan Moir.
The ETP is structured to allow investors to gain exposure through standard brokerage accounts rather than purchasing the preferred shares directly, positioning it as a bridge between traditional finance and Bitcoin-backed corporate securities.
“Since our inception, we have focused on providing straightforward access to digital assets,”
Said 21Shares president Duncan Moir, adding:
“With this product, we are extending that expertise into equity-linked exposure tied to the Bitcoin ecosystem.”
The listing represents 21Shares’ first equity-linked exchange-traded product, expanding beyond its traditional crypto-only ETP range as it continues to scale its regulated offerings across global markets.
Founded in 2018, 21Shares manages approximately $5.3 billion across 60 ETPs on 13 exchanges and recently launched the 21Shares Spot SUI ETF on Nasdaq, underscoring growing institutional demand for diversified crypto-linked investment vehicles.
At the time of reporting, Bitcoin price was $68,432.82.